My Framer Site

Road Assist - Professional Services Application

UI/UX Design

Web Design

What I did

Created User Flow

Created Wireframe

Created High-Fidelity Design

Design System

Logo Design

The Problems

Drivers facing roadside emergencies often struggle to quickly access reliable assistance, leading to delays, frustration, and safety risks. Traditional methods of seeking help lack efficiency and transparency, highlighting the need for a user-friendly Road Assist application.

Solutions

Develop a user-friendly interface for drivers to easily request roadside assistance.

Design an intuitive navigation flow for reporting emergencies and tracking service providers.

Create a visually appealing and responsive design for seamless user experience across devices.

Implement features for real-time tracking of service providers and transparent communication with users

1. Research and Discovery:

I did research to analyze competitor applications and industry best practices for inspiration and insights.

2. Define User Personas:

Create user personas representing typical users (e.g., brand manager, social media influencer) based on research findings.

Identify their goals, pain points, behaviors, and preferences related to influencer marketing.

Design Process

Identify Competitors

The Result

Research and identify existing Road Assist applications and platforms in the market. Some potential competitors may include AAA Roadside Assistance, Urgent.ly, Honk, and Allstate Roadside Assistance.

Evaluate Features and Functionality

Analyze the features and functionality offered by each competitor, including:

Ease of requesting roadside assistance

Range of services offered (e.g., towing, tire change, fuel delivery)

Real-time tracking of service providers

Transparency in service costs and fees

Integration with navigation and mapping tools

Customer support options (e.g., live chat, phone support)

Assess User Experience

Evaluate the user experience (UX) of each competitor's application, focusing on:

Navigation and usability: How easy is it for users to find and access roadside assistance services?

Visual design: Is the interface visually appealing and intuitive?

Speed and responsiveness: How quickly does the application respond to user actions?

Mobile optimization: Is the application optimized for use on mobile devices?

Review Customer Reviews and Ratings:

Read customer reviews and ratings for each competitor's application on app stores and review websites.

Pay attention to common complaints, positive feedback, and overall customer satisfaction levels.

Mark

Mark is a 35-year-old professional who commutes long distances to work every day. He relies heavily on his car for transportation and values convenience and reliability.

Background

Mark needs a Road Assist application that allows him to quickly request roadside assistance in case of emergencies such as flat tires or battery issues. He values real-time tracking of service providers and transparent communication throughout the process.

Needs

Mark often worries about encountering car troubles during his commute, which can disrupt his schedule and cause stress. He needs a solution that offers prompt assistance and peace of mind during roadside emergencies.

Pain Points

Mark's primary goal is to have access to reliable roadside assistance services that ensure he can continue his commute without major interruptions. He also values a user-friendly interface and seamless user experience.

Goals:

Emily

Emily is a 28-year-old parent with two young children. She frequently travels with her family and prioritizes safety and quick response times in emergencies.

Background

Emily needs a Road Assist application that provides comprehensive support for various roadside emergencies, including towing, fuel delivery, and lockout assistance. She values clear communication and transparency regarding service costs and expected arrival times.

Needs

Emily often worries about the safety of her children while traveling and needs a solution that offers prompt assistance during roadside emergencies to ensure their well-being.

Pain Points

Emily's primary goal is to have access to reliable roadside assistance services that prioritize safety and provide peace of mind for her and her family during travels. She also values a user-friendly interface that allows her to quickly request assistance with minimal hassle.

Goals:

3. Define User Flows

Develop user flows to outline the steps involved in requesting roadside assistance, reporting emergencies, and tracking service providers.

Prioritize features based on user needs and business goals.

Wireframing

Create low-fidelity wireframes to visualize the layout and structure of the application, focusing on usability and functionality.

Iterate on wireframes based on feedback from stakeholders and usability testing.

User Flow

Visual Design

Design high-fidelity mockups with a visually appealing interface, incorporating brand elements and intuitive navigation.

Use color schemes, typography, and iconography to enhance the user experience and create a cohesive visual identity.

Logo Screen

Splash Screen

Home

Activity

Dashboard

Profile

Signup

Onboard

Home

My Bookings

Profile

Onboard

Signup

Style Kit

Color

Component

Font

D9B844

72100B

C82A21

7AE1B4

BCBFC3

2A2A2A

Poppins Bold

Poppins Semi-Bold

Poppins Regular

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Mechanic services interface

Let’s Collaborate

I am excited to work with you to create meaningful and user-centered designs. Whether you have a vision or need help shaping one, I am eager to explore creative solutions together. Let’s combine our strengths to bring your ideas to life and craft exceptional experiences.